Five Growth exists to help our clients unlock their potential for growth.
We do this by guiding you through the Five Growth Journey, leveraging our research, insights, marketing and strategy execution capabilities along the way.
We help you to hurdle the Five Growth Barriers ensuring that you avoid the pitfalls that traditionally limit business growth potential.
Every business, every category, every brand and with every customer you can follow a simple journey on the quest for growth. While each journey may look and feel different, we believe that the underlying frameworks are the same.
Five Growth’s approach to converting insight into action, ensures that you can achieve your potential.
THE FIVE GROWTH BEHAVIOURS
MORE ON EACH OCCASION
WE CAN HELP YOU COLLECT AND CREATE PRIMARY DATA AND MAKE SENSE OF SECONDAY DATA
VALUE
MORE OCCASIONS
WE HELP YOU SORT THROUGH THE CLUTTER TO UNLOCK INSIGHTS FROM DATA
FOR MORE $
OUR EXECUTION FRAMEWORK HELPS YOU MAXIMISE ENGAGEMENT AND POTENTIAL TO ACHIEVE OUTCOMES
OURS INSTEAD OF THEIRS
WE CAN MEASURE, TRACK AND REPORT ACHIEVEMENT AGAINST YOUR GROWTH OUTCOMES
INTENSITY
FREQUENCY
SWITCHING / BRAND PENETRATION
CATEGORY PENETRATION
MORE PEOPLE
OUR CHOICE FRAMEWORK FOCUSES ON CHANGING CONSUMER BEHAVIOUR IN YOUR FAVOUR
KNOWLEDGE
FIVE GROWTH
KNOWLEDGE SOURCES
Knowledge available to an organisation fall into five major categories:
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Ad hoc research
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Continuous research
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Social Media and Big Data
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Industry and organisational data
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Management intuition
INSIGHT
FIVE GROWTH
INSIGHTS
We have a simple five stage process for turning data into insight which then inform choices:
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Agree (on the problem)
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Prise (the data)
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Dive (into the data)
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Join (the dots)
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Assess (the implications)
CHOICES
FIVE GROWTH
CHOICES
Insights inform five key choices your organisation must make to unlock your growth potential:
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What is our growth aspiration?
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Where to play?
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What to sell?
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How much to charge?
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How to deliver?
ACTION
FIVE GROWTH
EXECUTION
FRAMEWORK
In order to successfully action choices, your organisation must consider each stage of the execution framework:
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Clarity
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Alignment
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Motivation
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Efficiency & effectiveness
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Measurement
OUTCOME
FIVE GROWTH
OUTCOMES
Successful growth outcomes results in one or more of the following which should be measured and tracked to monitor achievement:
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Intensity
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Frequency
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Value
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Penetration
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Switching
OUR CAPABILITIES
MARKETING
RESEARCH
Focus groups
Depth interviews
Product clinics & sensory testing
Segmentation
Pricing
Choice modelling
Path to Purchase measurement
Customer satisfaction
ANDREW NOWICKI
Director
Acknowledged as one of Australia’s Top Marketers by Adnews, Andrew gets consumers. He see’s behind the data to understand why they behave the way that they do, translates their behaviour into your business implications, and then shapes the strategic choices needed to enable your business to grow faster and more profitably.
With a global C-suite career as a CMO, Regional Strategy Director, and Global Innovation Director in the UK, China, ASEAN and Australia, as a Management Consultant working across Asia Pacific, and past director of the AANA, Andrew has led the teams that have shaped the strategic direction and success of some of the world’s favourite brands.
BBus (Mktg) MBA MAICD
OUR
LEADERS
Meet the Five Growth leadership team.
Combined we have over 60 years agency and
in-house experience helping organisations unlock their growth potential.
MEL ANDERSON
Director
A business pragmatist with a data driven mindset, Mel doesn’t believe in research for research’s sake, rather she believes that research should tangibly add value to a client’s business or it should not be done at all.
Mel works closely with her clients to truly understand their business and their problems and applies this knowledge to design the optimal approach to finding the answers.
She is an industry leader in syndicated research management, client benchmarking, and product design, development and execution.
BA BCom MBA
IRENE RIX
Director
Irene bridges the gap between data, technology and better marketing decisions. A technical specialist with a passion for consumer behaviour, she has worked extensively across research and big data, specialising in advanced analytics and business intelligence.
As a data scientist, Irene learned the power of data to effect change. She has analysed billions of rows of data, helped countless businesses answer sticky questions, and even used data science to keep a power station running. Through this experience, Irene has developed a keen understanding of how to maximise the value of data and its impact on commercial outcomes. She now applies this knowledge to build marketing insight solutions that support data-driven decision making.
BSc (Psych) BCA (Mktg)
BA BCom MBA
CLIENTS OUR TEAM HAVE WORKED WITH
CONTACT
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